Marketing, Branding, Web Design, Web Development, WordPress
At NewStore, I was the lead graphic designer of the $125 million tech startup, responsible for brand identity across all internal and external channels. I led a branding refresh to instill life and freshness into all marketing and sales collateral. My digital work included website design and management, case studies, fact sheets, whitepapers, and an annual state-of-the-industry research report.
Created graphics for online marketing, including social media posts, banner ads, and email blasts.
Helped lead sales enablement efforts, including creation of pitch presentations.
Assisted CEO and other executives in creation of slide decks for investor pitches, board meetings, and public presentations.
Worked closely with external agency on website redesign and rebuild from start to finish.
Managed website, overseeing design, functionality, and performance.
Designed and managed email campaigns, including customer newsletters.
