Organizational Rebrand
WHO | The Clubhouse Network |
WHAT | Branding, Marketing, Web |
22 years after the Computer Clubhouse program was developed at MIT, we wanted to make certain our name and brand was still doing justice to the program’s mission and impact.
Project included a redesign and rebuild of the Clubhouse Network website. Also built websites for specific initiatives, including the Global RE@CH Media Festival, the International Clubhouse Alumni Network, and the organizational intranet site.
Redesigned corporate identity from the ground up, including marketing and branding collateral.
Designed new media kits, marketing templates, and brand identity site.
Using both Drupal and Wordpress, built and maintained websites for multiple organizational initiatives.
Developed and designed organizational branding guidelines.
Co-lead focus groups with staff and youth stakeholders, and sought input from international community.
Lead international fundraising and outreach efforts to boost partner and donor engagement.